LeverUP rocks on the stage of the 24th edition of the Password conference with Salesforce in 🇪🇪 Tallinn. With over 400 enthusiastic marketing professionals in attendance, it was an thrilling event!
Our CEO, Daria Nemchonok was joined on the stage by one of the largest leading telecommunications companies in the Baltic countries, BITE Group’s Head of E-channel Development Department Renars Neimanis, Marketing guru Andrus Kiisküla and Salesforce Baltics Lead Vytautas Valantavičius for an exciting discussion on customer journeys and the ever-evolving MarTech stack.
Key takeaways from the panel:
👉 Customer journey is becoming more sophisticated, but luckily marketers have a constantly evolving tool stack to work with and orchestrate the customer journey’s logic and gather data.
👉On average, marketers are dealing with 15 different data sources daily – the only way to make this data actionable is by unifying it.
👉AI-driven Personalization is the right way to keep customer satisfaction.
👉Before choosing the MarTech stack, look at your Data Architecture and take it from there.
👉 To make sure ROI for your MarTech investment in such platforms as Salesforce is achieved, you must analyze and improve your customer journey on the fly.
👉Having the right partner is the key to fulfilling your vision for your Company.
At the conference, our Head of the MarTech Implementation team Nika Župan and BITĖ Group Head of E-channel Development Dep. Renars Neimanis, had a workshop about AI and the tools needed to deliver real-time personalized communication with Salesforce Marketing Cloud Personalization, how to put it to work for you with Einstein AI and Data Cloud.
Key takeaways:
👉 This combination will take unknown users and turn them into registered frequent customers
👉 Ensure a high customer satisfaction
👉 AI will do all the work for you!
